2022 report on the B2C e-commerce market in France: a market of 212 billion dollars by 2026

DUBLIN, September 26, 2022 /PRNewswire/ — The “France B2C Ecommerce Market Opportunities Databook – 100+ KPIs on Ecommerce Verticals (Shopping, Travel, Food Service, Media & Entertainment, Technology), Market Share by Key Players, Sales Channel Analysis, Payment Instrument, Consumer Demographics – Q2 2022 Update” report was added to from ResearchAndMarkets.com offer.

The B2C market in France is expected to grow by 12.20% on an annual basis to reach US$145,937.8 million in 2022.

Medium and long-term growth of the B2C e-commerce industry in France promises to be attractive. B2C e-commerce is expected to grow steadily over the forecast period, registering a CAGR of 9.87% during 2022-2026. The gross value of the country’s B2C e-commerce goods will increase from US$130,068.2 million in 2021 for US$212,674.8 million by 2026.

The B2C e-commerce industry has seen strong growth over the past few years, especially since the global pandemic outbreak in 2020. Consumers’ increasing shift to online shopping channels has continued to support the growth of the industry. e-commerce industry in France in 2021. The 12 months of 2021 have also been seen as the year of consolidation for the e-commerce industry.

Driven by the global pandemic outbreak, France’s B2C e-commerce industry is poised for continued growth in 2022. While online shopping has increased during the pandemic, one trend that has evolved is green, ethical buying. and responsible, including purchasing from French websites. Growing market size means increasing competition between domestic and global players. Therefore, players should increase their investments in new technologies such as artificial intelligence, voice search and virtual reality.

Moreover, the emergence of social commerce should become the next growth driver for the French e-commerce industry. As the market witnessed growth in different e-commerce sectors, travel and tourism witnessed a strong recovery in growth in 2021. With the segment expected to reach pre-pandemic levels in 2022, the travel industry and online tourism will further contribute to the growth of the industry in France over the next three to four years.

Faced with growing consumer demand, brands are now selling products from their old collections under the second-hand label. This trend is expected to further accelerate, which will subsequently contribute to the growth of the overall B2C e-commerce market over the next three to four years by France.

The report also covers niche trends such as market size by live-streaming engagement model and cross-border shopping. It also covers the share of e-commerce spend by operating systems, devices (mobile vs desktop) and cities.

E-commerce platforms should increase their investments in virtual reality, artificial intelligence and voice search

Amid the growth of the e-commerce market in France, competition in the sector has also increased sharply in recent years. To increase their market share, players seek to increase customer satisfaction and, therefore, turn to new technologies that allow them to retain their customers.

Virtual reality and artificial intelligence improve the user experience and thus generate sales opportunities for e-commerce platforms. In France, online shoppers use Google Image to perform a reverse search to find online stores selling the product they want. Therefore, the publisher expects e-commerce platforms to increase their investments in virtual reality, artificial intelligence and voice search over the next three to four years to increase customer satisfaction.

Social selling is set to become the next growth driver for the e-commerce industry in France

In 2021, social commerce has grown in popularity with consumers around the world, and France is no different. This trend is expected to accelerate in France as more and more consumers are expected to turn to social networking sites to continue shopping online. This trend is much higher among younger generation consumers. Therefore, several businesses in the country are using social networking sites to reach younger audiences and generate more sales.

Global e-commerce retailers are entering the high fashion luxury space in Europe to expand their market share

The online retailer is now focused on providing brands and designers with innovative resources to attract the fashion-loving clientele in the European region. This retailer’s strategy is to tap into the five wealthiest nations of Europeincluding Franceto drive long-term business growth

  • In May 2022e-commerce giant Amazon has grown in Europeincluding Francethe UK, Germany, Italy and Spain, with haute couture products. The retailer entered the European region after the successful launch of luxury stores in 2020 in United States.
  • Amazon launched Luxury Stores to provide a new shopping experience for established and emerging luxury fashion and beauty brands. Now, the retailer has enhanced the experience by introducing videos of virtual model showcases on the Luxury Stores microsite broadcasts.
  • Amazon now offers nine designers on its website, including Elie SaabAltuzarra and jonathan cohen. Other designers selling in United States version had seen its sales climb to 30%.
  • Importantly, these luxury fashion brands should offer free shipping and revert to the same e-commerce model as the retailer. In addition, brands will have the choice to distribute through their warehouses or those of Amazon.

Therefore, the world’s largest online retailer intends to bring the convenience of mobile shopping and fast delivery to fashion-loving customers served by exclusive boutiques and high-staff stores. This should attract a significant number of customers to the fashion center of France in a medium to long term perspective.

French retail giants are entering the social commerce space to expand their customer base

With changing consumer tastes and preferences, retailers are taking digital initiatives to increase their market share in the country. French retailer Carrefour, which launched its e-commerce platform in October 2020has just announced the development of its social commerce platform to offer a unified experience to its millions of customers.

  • In February 2022Carrefour has partnered with Brut, a leader in digital media in Europeto create Brut Shop, social commerce marketplace or live shopping platform.
  • Through this platform, customers can access a single website to shop online while participating in video events broadcast live on social media.
  • The French retail giant, which said nearly 60% of Carrefour customers are interested in direct shopping, is using its strengths in retail and social media to attract more customers to the country.

Carrefour will be able to attract young customers, boost e-commerce conversions and, at the same time, increase both customer differentiation and engagement with their products.

The entry of the main food distributors into France in the fast-paced commerce space is expected to intensify competition in the online restaurant segment over the next three to four years. Grocery and fresh food delivery startups are raising funding rounds to compete with regional and global giants in France. As competition in the online grocery and food delivery industry continues to intensify in France, FranceCompanies based in the country are raising funding rounds to compete with regional and global giants in the country.

  • In December 2021La Belle Vie, a leading grocery and fresh produce delivery service, announced that the company had raised 25 million euros Where $28 million in its Series B funding round, led by Left Lane and Quadrille Capital. In particular, the 25 million euros investment means that the company has raised 42 million euros since its creation.
  • The company plans to use the funding round to finance its expansion and presence in more French cities by the end of 2022. The online grocery platform, founded in 2015, offers more than 17,000 everyday items and others products. Using its proprietary supply chain solution, the company delivers 15,000 orders per week. In particular, in the IIe-de-France region, the company delivers its products in one to three hours in more than 1,300 cities.

Along with its plans to expand and strengthen its presence in more French cities, the company also plans to accelerate the growth of its fast-commerce solution, Bam Courses, which was launched in September 2020. Currently, Bam Courses operates in Paris and offers a 15-minute delivery service based on the seven distribution centers in the capital.


Companies cited

  • Amazon
  • Cdiscount
  • eBay
  • Fnac
  • Leroy Merlin
  • Deliveroo
  • Promenade E.Leclerc
  • HelloFresh
  • Jumia Food
  • Uber eats
  • Booking.com
  • Taxi G7
  • Omio
  • SNCF Connection
  • Tripadvisor

For more information about this report visit https://www.researchandmarkets.com/r/436ppt

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