Paris, May 28, 2021 (5:45 p.m.)

ADLPartner / ADLPerformance:

In a still difficult health and economic context, the ADLPerformance Group achieved solid growth in its activity in the first quarter of 2021, with sales1 of € 37.8 million, up 6.2%, and a gross sales volume2 of € 75.9 million, up 4.3%. The Group’s gross margin3 amounted to € 32.1 million, up 4.5%.

Growth is driven by the development of the Digital Marketing activity (marketing and consulting services) which represents 30% of the gross margin of the Group’s activities at end-March 2021, compared to 26% at end-March 2020. This performance reflects the strong traction obtained by the activity of consulting and development of the scope of activity of the marketing services.

Portfolio-based activities confirmed their solid growth. The evolution of the Magazine activity’s turnover was marked by an unfavorable basis of comparison, after-sales under the France Abonnement brand were stopped during the first half of 2020. The Insurance activity recorded solid growth , supported by the extension of the product range.

Key figures for the quarter

Breakdown of the Group’s development net sales by profession:

€ m Q1 2021 Q1 2020 Switch
Net sales 37.8 35.6 + 6.2%
Magazines 21.0 21.5 -2.5%
Digital marketing 15.1 12.9 + 17.9%
Insurance 1.6 1.2 + 35.4%

Breakdown of change in net sales by region:

€ m Q1 2021 Q1 2020 Switch
Net sales 37.8 35.6 + 6.2%
France 33.9 32.1 + 5.6%
Spain 3.8 3.5 + 11.0%

Breakdown of the Group’s development Gross margin by profession:

€ m Q1 2021 Q1 2020 Switch
Gross margin 32.1 30.7 + 4.5%
Magazines 21.0 21.5 -2.4%
Digital marketing 9.5 8.0 + 18.7%
Insurance 1.6 1.2 + 35.4%

Magazines: sales development thanks to partnerships

The gross margin for the Magazine activity was down € 0.5 million compared to the first quarter of 2020, including € 2.0 million linked to the end of sales under the France Abonnement brand in the first half of 2020. At constant scope, the gross margin was up by 7.7%, thanks in particular to the success of the prospecting campaigns at the end of 2020. On the strength of these positive elements, the active portfolio of subscriptions opened on March 31, 2021 was maintained at a level higher than that of Last year.

In units March 31, 2021 March 31, 2020 Switch
Active open subscriptions 2,645,722 2,621,254 + 0.9%

Digital marketing
: continued strong growth in France

The Digital Marketing activity continues to build on its strong growth trends, with a gross margin up 19% to € 9.5 million.

This growth is mainly linked to consulting services (€ 6.4 million; + 25%), with an increase in the teams of the Converteo subsidiary, market leader in digital and data strategy consulting, in response to market expectations. very buoyant.

The growth in the gross margin of marketing services in France (€ 2.1 million; + 34%) continued to be affected by the consequences of the current health crisis at the start of 2021. However, its increase reflects the impact of integration of the company AWE (BtoB digital marketing agency) and Pschhh (strategic planning and creation agency) since the second half of 2020, with a scope effect of € 1.0 million over the quarter.

The gross margin for marketing services in Spain (€ 1.0m; -24%) is down compared to a high comparison basis from 2020.

Gross margin (€ m) Q1 2021 Q1 2020 Switch
Consulting – France 6.4 5.1 + 24.7%
Marketing Services – France 2.1 1.6 + 33.7%
Marketing Services – Spain 1.0 1.3 -23.5%
Total Digital marketing 9.5 8.0 + 18.7%

Insurance: solid growth

The gross margin of the ADLP Assurances subsidiary, specializing in direct marketing insurance brokerage, amounted to € 1.6 million, up 35%. This change reflects the start of complementary Health sales since the end of 2020, as well as the development of the portfolio of policyholders.


The Group is optimizing its commercial investments in its magazines and insurance activities to further strengthen its portfolios, which generate recurring income. At the same time, it is capitalizing on its significant financial resources to sustainably strengthen its position as a major player in digital marketing in Europe thanks to an aggressive external growth strategy. Confident about its prospects, the ADLPerformance Group aims to become a European leader in cross-channel data marketing by 2025.

General meeting of June 18, 2021

The ADLPerformance Group will hold its general meeting on June 18, 2021. The convening notice, serving as a convening notice, was published in the French Official Journal (BALO) on May 10, 2021 and is available on the company’s website www.adlperformance .com (Section “General Meetings”), and defines the conditions of participation.

ADLPartner / ADLPerformance at a glance

With its background in cross-channel marketing and its in-depth expertise in data, the ADLPerformance Group designs, markets and implements customer acquisition, loyalty and relationship management services for its own account or for its partners. across all distribution channels. The Group works with 50% of CAC 40 companies and many mid-sized companies. The Group achieved a turnover of € 139 million in 2020 and employs more than 500 people.

ADLPartner is listed on the regulated market Euronext Paris – Compartment C.
ISIN: FR0000062978 – ALP – Bloomberg: ALP: FP – Reuters: ALDP.PA


1 The turnover (determined according to the French professional status of subscription sales) only includes the amount of remuneration paid by magazine publishers; for subscription sales, turnover therefore corresponds to a gross margin, by deducting the cost of magazines sold from the amount of sales recorded. For acquisition and management commissions linked to the sale of insurance policies, revenue includes current and future commissions issued, acquired at the balance sheet date, net of cancellations.
2 Gross sales volume represents the value of subscriptions and other products sold. It is equal to the net turnover of the insurance activity.
3 For the digital marketing activity, the gross margin represents the total amount of net sales (total invoices issued: fees, commissions and purchases re-invoiced to customers) less the total amount of the costs of external purchases made on behalf of customers. It is equal to the turnover of the magazines and insurance divisions.

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