Amazon to hold summer fashion sales later in June
Amazon (NASDAQ: AMZN) is preparing to hold a sale in June to bolster the business of sellers who have suffered under the weight of the COVID-19 pandemic.
Fashion-focused summer sale event kicks off on June 22, reports CNBC, citing a promotional document sent to participating vendors. The event is by invitation only and will last from seven to ten days.
An Amazon spokesperson said CNBC the sale will include large and small fashion brands that sell on the technological actionsthe platform of. Merchants were asked to offer discounts of 30% or more and provide a list of the items they wanted to sell.
The sale is intended to help merchants after the e-commerce giant curtailed sales during the pandemic as it faced a flood of orders for essential items. Some traders have started shipping direct to customers while others have lost sales due to delays. Amazon started accepting normal inventory in its warehouses last month, but delivery times are even longer than usual. By hosting a summer sale, Amazon can help these merchants offload the inventory that has built up. It can also increase the goodwill of sellers if it allows them to make up for some of the lost sales.
Launching summer sales could also cushion Amazon’s blow delay your Prime Day event, which typically takes place in July, giving Prime members access to heavily discounted items before the rescheduled Prime Day takes place in the fall.
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