Betclic adds Top 14 sponsorship to its domestic market functions
Betclic Group continues its sponsorship campaign in the domestic market, announcing that it will become the official sports betting partner of the French Rugby Union. Top 14 league.
Yesterday, France National Rugby League (LNR), the governing body of the Top 14, announced that Betclic has secured a three-season deal to become the league’s main sports betting partner.
The deal will see Betclic join Orange, Land Rover, Tissot and Societe Generale as main sponsors of the Top 14, the highest professional level of the French rugby federation.
The partnership will also see Betclic become the “official statistics partner” of the Top 14, providing analysis, information and match day data to the top 14 broadcasters.
In addition, Betclic Marketing will develop a comprehensive marketing strategy to promote new Top 14 experiences and further promote NRL grassroots rugby initiatives.
Betclic revealed that it has started work on redesigning its sports betting offering for the top 14 markets, with the French bookmaker planning to broadcast all league matches on its betting platform.
– TOP 14 Rugby (@ top14rugby) April 27, 2021
From next September, Betclic will maintain the highest sponsorship profile of French betting, as an official partner of Top 14 Rugby, while continuing its functions as a high-level sports betting partner of Ligue 1 football.