Covid-19 outbreak to drive demand for home fitness equipment

DUBLIN, November 26, 2021 / PRNewswire / – The report “Europe E-Commerce Home Fitness Products Market by Equipment Type: Regional Opportunity Analysis and Industry Forecast, 2021-2027” has been added to ResearchAndMarkets.com offer.

Fitness equipment is a machine or device required for physical exercise to manage overall weight, improve physical endurance, and build muscle strength. The demand for fitness equipment has increased in Europe, due to the increase in health awareness. In addition, physical exercise is recommended during certain medical treatments. The most commonly used fitness equipment includes treadmills, elliptical trainers, stationary bikes, weight lifting machines, and weight machines. The increase in the prevalence of obesity and health awareness have significantly boosted the growth of Europe home fitness products market.

Fitness equipment is widely used for fitness, weight management, and improving body endurance and muscle strength. Awareness regarding health and fitness, increasing obese population, government initiatives to promote healthy lifestyle and increasing youth population are the main factors driving the growth of Europe home fitness products market. However, counterfeiting and refurbishment of fitness equipment is a key constraining factor in the market. On the contrary, the upsurge of the young population, the improvement of the lifestyle and the expansion of online channels should offer profitable opportunities to market players.

Europe The online fitness products market is segmented by type of equipment which includes cardiovascular training equipment, strength training equipment, and others. Cardiovascular training segment is further classified into treadmills, stationary and elliptical bikes, and others, while strength training equipment is sub-segmented into free weights and others. Further, the report includes the revenue generated from the sales of home fitness products through e-commerce channels through Germany, France, Spain, Great Britain, Italy, and the rest of Europe.

Engaged industry stakeholders use a wide variety of marketing strategies to increase the penetration of their products with consumers. These strategies include celebrity support, organizing events, social media marketing, and more. In addition, the main players in the industry are now investing heavily in digital platforms in order to market their products. For example, Technogym introduced the new TECHNOGYM LIVE digital platform, offering end users home fitness classes. Additionally, major industry players are integrating their platforms to offer additional training experiences such as group cycling, running, rowing and boxing.

On the basis of equipment type, cardiovascular training equipment dominated in terms of market share in 2019 and is expected to maintain its dominance throughout the forecast period. This is attributed to the fact that stationary treadmill bikes are widely accepted home cardiovascular fitness equipment.

Wise country, Germany dominated Europe e-commerce home fitness product market, in terms of share; however, the rest of Europe is poised to grow with the highest CAGR during the forecast period.

Some of the major players operating in the market include:

  • Johnson fitness
  • Hansson International GmbH
  • Mst GmbH
  • Ise GmbH
  • Jordan Leisure Systems Ltd.
  • Escape Ltd.
  • Sport Tiedje
  • Hammer sports
  • Sport Thème
  • Horizon Fitness
  • Sporttec
  • Bad company
  • Do your sport

Key market segments

By type of equipment

  • Cardiovascular training equipment
  • Treadmill
  • Stationary cycles
  • Elliptical and others
  • Weight training equipment
  • Free weights
  • Other
  • Other equipment

By region

  • Europe
  • Germany
  • France
  • Spain
  • UK
  • Italy
  • Rest of Europe

Main topics covered:

CHAPTER 1 INTRODUCTION
1.1. Description of the report
1.2. Main benefits for stakeholders
1.3. Key market segments
1.4. Research methodology

CHAPTER 2: EXECUTIVE SUMMARY
2.1. Main conclusions
2.2. Viewpoint of the CEO

CHAPTER 3: MARKET OVERVIEW
3.1. Definition and scope of the market
3.2. Porter’s Five Forces Analysis
3.2.1. Bargaining power of suppliers
3.2.2. The bargaining power of buyers
3.2.3. Threat of substitution
3.2.4. The threat of new participants
3.2.5. Intensity of competitive rivalry
3.3. Market dynamics
3.3.1. Conductors
3.3.1.1. Increased awareness of fitness and health issues
3.3.1.2. Rising obese population in European countries
3.3.1.3. COVID-19 outbreak to boost demand for home fitness equipment
3.3.2. Constraints
3.3.2.1. Availability of reconditioned products
3.3.2.2. Availability of counterfeit brands
3.3.3. Opportunities
3.3.3.1. Introduction of smart technologies
3.4. Competition analysis
3.4.1. Product extension strategies
3.4.2. Marketing strategies
3.4.3. Product mapping and comparison
3.4.4. Company Share Analysis (2019)
3.5. E-Commerce Home Fitness Products Market Share Comparison (2019 & 2018)
3.6. Population practicing physical activity at home by country (2019)
3.7. Impact of Covid-19
3.8. Weight Based Strength Training Equipment: Competition Scoreboard
3.9. Global Fitness Equipment Market vs. Home Fitness Equipment Market: Comparison Matrix
3.10. Home Fitness Equipment Market: Price Analysis by Product Type (2020)

CHAPTER 4: EUROPE ELECTRONIC HOME FITNESS PRODUCTS MARKET, BY EQUIPMENT TYPE
4.1. Overview
4.1.1. Market Size and Forecast, by Equipment Type
4.2. Cardiovascular training equipment
4.2.1. Key Market Trends, Growth Drivers and Opportunities
4.2.1.1. Online vs. Offline Market Size Comparison by Equipment Type (2019)
4.2.2. Market Size and Forecast, by Country
4.2.3. Market analysis, by country
4.3. Weight training equipment
4.3.1. Key Market Trends, Growth Drivers and Opportunities
4.3.1.1. Online vs. Offline Market Size Comparison by Equipment Type (2019)
4.3.2. Market Size and Forecast, by Country
4.3.3. Market analysis, by country
4.4. Other equipment
4.4.1. Key Market Trends, Growth Drivers and Opportunities
4.4.1.1. Online vs. Offline Market Size Comparison (2019)
4.4.2. Market Size and Forecast, by Region
4.4.3. Market analysis, by country

CHAPTER 5: EUROPE ELECTRONIC HOME FITNESS PRODUCTS MARKET, BY COUNTRY
5.1. Overview
5.1.1. Market Size and Forecast, by Country
5.2. Germany
5.2.1. Online vs. Offline Market Size Comparison
5.2.2. Market Size and Forecast, by Equipment Type
5.3. France
5.3.1. Online vs. Offline Market Size Comparison
5.3.2. Market Size and Forecast, by Equipment Type
5.4. Spain
5.4.1. Online vs. Offline Market Size Comparison
5.4.2. Market Size and Forecast, by Equipment Type
5.5. UK
5.5.1. Online vs. Offline Market Size Comparison
5.5.2. Market Size and Forecast, by Equipment Type
5.6. Italy
5.6.1. Online vs. Offline Market Size Comparison
5.6.2. Market Size and Forecast, by Equipment Type
5.7. Rest of Europe
5.7.1. Online vs. Offline Market Size Comparison
5.7.2. Market Size and Forecast, by Equipment Type

CHAPTER 6: LANDSCAPE OF COMPETITION
6.1. The best winning strategies
6.2. Product mapping
6.3. Competitive scoreboard
6.4. Competitive heat map
6.5. Key developments

CHAPTER 7: COMPANY PROFILES

For more information on this report, visit https://www.researchandmarkets.com/r/o1g0me

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