CSCW) announces a partnership with the French Galtiscopio Gatti to enter the “Color World” metaverse platform

NEW YORK, March 1, 2022 /PRNewswire/ — Color Star Technology Co., Ltd. (NASDAQ: CSCW) (hereinafter referred to as “Color Star” or the “Company”), a globally networked entertainment technology company focused on the application of technology and artificial intelligence (” IA”) in the entertainment industry, today announced that Galtiscopio Gatti (“Galtiscopio”), a luxury watch brand for women France, has officially entered the Color World metaverse platform. Color Star will assist the brand in its online brand marketing and help the company seize new market opportunities presented by the metaverse.

The launch of the Color World beta towards the end of January caught the attention of many. Although it is an unfinished beta, the virtual world and virtual characters have received unanimous public recognition and approval. As a metaverse aiming to bring real-world settings into the virtual world, Color Star has spent a lot of time and manpower on research and development. To provide users with more virtual places and cultural experiences, real-world stars and companies have successively “entered” Color World by having their virtual counterparts represent them in the metaverse, breathing life into the virtual world. . Color Star’s position is very clear: “Color World” is an interactive variety entertainment platform with technology and artificial intelligence as the main focus. The in-app economy is also a major goal, to ensure that virtual businesses and app users benefit and influence each other. Companies rely on users to market their brand, while users rely on companies to provide them with tailored products and services, thus achieving a closed-loop marketing strategy. This is what Color Star hopes to see and will most likely be a major selling point of Color World as well.

This partnership between Color Star and Galtiscopio was prompted by the impressive growing stature of the French brand among many international fashion brands. Galtiscopio started by selling bespoke watches to celebrities and later became popular and opened up to the mass market. Galtiscopio wristwatches were created with the concept of “Time To Enjoy Time” in mind. The three-dimensional design of the watch face exudes playfulness, and the designs will continue to adopt the endless sky creative style, creating endless possibilities and creating a whole new definition of the concept of time. Today, the watch brand has become the fashion darling of many celebrities. After the launch of “Color World”, the technical team of Color Star will create a [3D flagship store] for Galtiscoping [NTD: do you mean virtual / online store? If so, please revise accordingly otherwise it sounds like there will be a physical store]. In addition, the team will assist the brand in its online sales. Not only can users inspect watches in detail in virtual reality, but they can also make purchases without leaving their homes. More importantly, in addition to physical products, all future models and models of watches can be sold in Color World. This will be a focal point in the future development of commercial marketing for Color World and resident companies.

Lucas Capetian, CEO of Color Star Technology, said, “French brand Galtiscopio Gatti has already established itself as a luxury brand with a respectable level of influence and fan base; it is also a good advertisement for Color World. At the same time, we will start exploring ways to conduct in-depth cooperation in digital marketing, including digital products, etc. Eventually, online sales and offline sales will become one, which will then allow us to target the international market; these are all fantastic prospects. As more and more companies land on our color world and gain popularity, our user base will perpetually grow, attracting more and more consumers to these metaverse companies.”

About Color Star Technology

Color Star Technology Co, Ltd. (Nasdaq: CSCW) is an entertainment and education company that provides online entertainment shows and online music education services. Its business activities are conducted through its wholly owned subsidiaries, Color China Entertainment Ltd. and CACM Group NY, Inc. The Company’s online education is delivered through its Color World music and entertainment education platform. For more information about the company, visit www.colorstarinternational.com.

Forward-looking statement

This press release contains forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements regarding future plans, objectives, goals, strategies, events or performance, as well as underlying assumptions and other statements other than statements of historical fact. Where the Company uses words such as “may”, “will”, “intends”, “should”, “believes”, “expects”, “anticipates”, “projects”, “estimates” or similar expressions that do not relate solely to historical matters, it makes forward-looking statements. Forward-looking statements are not guarantees of future performance and involve risks and uncertainties that may cause actual results to differ materially from the Company’s expectations described in the forward-looking statements. These statements are subject to uncertainties and risks, including, but not limited to, the following: the Company’s objectives and strategies; the future business development of the Company, including the development of the metaverse project; requesting and accepting products and services; changes in technology; economic conditions; the growth of the international education and training services market in which CSCW operates; reputation and brand; the impact of competition and pricing; government regulations; fluctuations in general economic and business conditions and assumptions underlying or relating to any of the foregoing and other risks contained in the Company’s filings with the Securities and Exchange Commission. For these and other reasons, investors are cautioned not to place undue reliance on any forward-looking statements contained in this press release. Other factors are discussed in the Company’s filings with the United States Securities and Exchange Commission, which may be viewed at www.sec.gov. The Company undertakes no obligation to publicly revise these forward-looking statements to reflect events or circumstances occurring after the date hereof, except as required by applicable laws, regulations or rules.

SOURCE Color Star Technology Co., Ltd.

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