Distinctive properties and prestigious residences abound in France – RISMedia
For more than 80 years, the Mercure Group has had luxury and heritage real estate as its heart. Offering a complete selection of distinctive properties and prestigious residences throughout France, the Mercure Group is driven by its reputation and its roots. Adapting to the evolution of the company, Groupe Mercure is guided by the values ââof trust, respect for traditions, honesty and professionalism. Based in Toulouse, the firm is made up of nine additional agencies based in major French cities, offering a presence throughout the territory. Here, CEO Olivier de Chabot gives an overview of the current state of the luxury market.
Please describe your current real estate market.
Olivier de Chabot: Today we have nearly 2,000 properties spread across France, with a portfolio made up of properties divided into several categories: urban, countryside, seaside, mountain, Castles and design. With an average house price of around $ 1 million, we see prices rising dramatically in popular areas, including the French Riviera and large cities like Paris. Prices in more rural areas are fairly stable at the moment.
Tell us about the types of properties in your market and which are the most popular.
ODC: Although we sell properties in several categories, historically we are best known as chateau specialists, which are our most popular properties. We also sell many character houses full of history and charm.
What types of buyers do you work with? Are they mostly local, or mixed from other countries?
ODC: Most of our buyers are predominantly local and French, but we also work with foreign buyers from the UK and the Netherlands. The makeup of our buyers has changed in recent years as we have focused on attracting buyers from Europe and neighboring countries. With the help of LeadingRE, we are able to attract buyers from countries all over the world, which is a real plus for us.
What are the most important trends in your market?
ODC: As mentioned earlier, the price hike we are seeing in major cities is the most important trend in our market right now. Not only is the price per square meter increasing dramatically, there is also a lot more demand than there is to offer.
What are your biggest challenges / opportunities for growth?
ODC: Our history and our roots position us as a leader in the rural market, but the challenge we face in various popular areas such as the French Riviera, the Basque Coast and even the big cities is to access new activities, because these are areas where our competitors are present. strong.
How does being a part of Leading Real Estate Companies of the WorldÂ® help move your business forward?
ODC: Our affiliation with LeadingRE is extremely beneficial for our business as it allows us to be present all over the world which increases the number of clients we work with, buyers and sellers. Being part of LeadingRE also gives us new opportunities in terms of markets, marketing and sales tools. When working with partners on referrals, they offer us cultural advice on how best to adapt to their clients. It is also advantageous in that it allows us to meet real estate professionals from all over the world.
For more information, visit www.groupe-mercure.com.
Paige Tepping is the editor-in-chief of RISMedia. Email him your real estate news ideas at [email protected]