Europe’s Largest Savings Platform Chooses mParticle Customer Data Platform
NEW YORK, February 24, 2022 /PRNewswire/ — mParticlethe largest independent customer data platform, today announced commercial republic, Europe largest savings platform, has chosen mParticle as a key partner for its customer data infrastructure. By understanding the customer journey more deeply, Trade Republic can provide a better deal for anyone looking to take control of their personal finances by investing and saving in stocks, ETFs or savings plans.
Recognized for its spirit of innovation, Trade Republic has built a new investment services bank from the ground up to give everyone access to the capital markets. The tech company offers simple and secure savings to already more than a million people across Germany, France, Italy, Spain, the Netherlands and Austria. At the heart of the company is a state-of-the-art technological infrastructure that offers customers innovative financial products and services. mParticle was selected as part of Trade Republic’s technology infrastructure as a fundamental building block of the company’s customer data platform.
With the customer data infrastructure at its core, Trade Republic can create personalized customer messages and interactions. Trade Republic plans to enable connections for other marketing use cases in the future.
“mParticle’s comprehensive feature set, including its ability to ensure compliance with EU regulations, makes mParticle a standout provider in the customer data platform market,” said Juan Bongiovanni, Head of Growth at Trade Republic. “As we continue to grow, the ability to personalize our customers’ financial experiences becomes increasingly important. mParticle allows us to simplify regulatory compliance and protect customer data.”
“Trade Republic is growing exponentially, serving hundreds of millions of people across Europe with easy access to capital markets,” said Karen Gallantry, chief revenue officer of mParticle. “With this comes the need to deeply understand the customer journey. By using mParticle’s customer data infrastructure, Trade Republic can help more people make their money work.”
mParticle facilitates the holistic management of customer data throughout the product and customer lifecycle. Teams at companies like Starbucks, NBCUniversal, Spotify, and Airbnb use mParticle to deliver exceptional customer experiences and accelerate growth by solving the fundamental challenges that impede success at scale. Founded in 2013, mParticle is headquartered in New York City with employees around the world.
About Trade Republic
Trade Republic is a European savings platform that allows individuals to save, invest or trade in the capital market in just three clicks and for only a Euro by trade. In addition to the intuitive app, a web version is also available for customers for this purpose. Trade Republic’s vision is that everyone should have the opportunity to take control of their investments. Trade Republic is a licensed bank in Germany and overseen by the Bundesbank and BaFin. The company was founded in 2015 by Christian Hecker, Thomas Pischke and Marco Cancellieri and now reaches more than 250 million people in six European countries. Trade Republic investors include VCs Sequoia, TCV, Thrive Capital, Accel, Creandum, Founders Fund and Project A, as well as Sino AG.