Facebook and Google “Don’t Take Action Against Fraudulent Ads” – Study | Scientific and technical news
Facebook and Google take no action against fraudulent ads, even after they’ve been reported, research shows.
Some 34% of people who reported an ad to Google after being victimized said the ad was not taken down, and 26% of Facebook users said the same.
The figures come from the Which? Consumer group.
Both companies promise to remove scam ads, but which one? said the reactive approach was not working and the government should include online scams in its online safety bill.
The study found that 27% of those who were scammed through an ad on a search engine or social media site did so on Facebook.
Some 19% said it happened on Google.
But overall, almost half of victims said they did not report the fraudulent ad to the platform – 31% said they did not report it because they doubted anything. either be done.
Which? Consumer rights expert Adam French said: “Our latest research has revealed significant flaws in the reactive approach taken by tech giants, including Google and Facebook, in response to reporting fraudulent content, leaving victims worryingly exposed to scams.
“Which?” Launched a free scam alert service to help consumers learn about the latest tactics used by scammers, but there’s no doubt that tech giants, regulators and the government need to do more to prevent scams from growing.
“Online platforms should be legally required to identify, remove and prevent bogus and fraudulent content on their sites. The case for including scams in the online security bill is overwhelming and the government must act now. “
A Facebook spokesperson said: “Fraudulent activity is not allowed on Facebook and we have taken action on a number of pages that have been reported to us by Which?
“Our 35,000-strong team of safety and security experts work alongside sophisticated artificial intelligence to proactively identify and remove this content, and we urge people to report any suspicious activity to us.
“Our teams deactivate billions of fake accounts every year and we have donated £ 3million to Citizens Advice to set up a UK fraud action program.”
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Google said, “We are constantly reviewing ads, sites and accounts to make sure they comply with our policies. As a result of our enforcement actions (proactive and reactive), our team has blocked or removed more than 3 , 1 billion advertisements for violating our rules.
“As part of the different ways we tackle bad ads, we also encourage people to report bad actors they see through our support tool which allows you to directly report bad ads. You can easily find them. on search when you search “How To Get Bad Ads Reported On Google And Fill In The Necessary Information.”
“It is easy for consumers to provide the information required for the Google Ads team to take action.
“We take action on potentially malicious ads that are reported to us and these complaints are always reviewed manually.”
“We have strict policies governing the types of ads we allow to serve on our platform. We enforce them vigorously, and if we find any non-compliant ads, we remove them.
“We use a mix of automated systems and human review to enforce our policies.”