Forbes publishes the list of the most influential marketing directors in the world; Forbes CMO Hall of Fame List Launched to Celebrate a Decade of Tracking CMO Influence and Impact

Platoon CMO Dara Treseder tops 2022 list

“Anyone” named the unofficial number 1

Diego Scotti, CMO of Verizon, one of 17 inductees into the CMO Hall of Fame

Most Influential #CMOs

NEW YORK – June 23, 2022 – Forbes today released its 2022 list of the world’s most influential CMOs, recognizing marketing leaders whose influence has impact at scale. An analysis based on data from billions of entries, developed with a senior research partner Water and with additional data provided by LinkedIn, this tenth annual list recognizes 50 global marketing leaders who are at the forefront of change in the marketing ecosystem, using their influence to move brands, businesses and the community forward. marketing.

At the top of this year’s list is Peloton Dara Treseder, SVP and Global Head of Marketing, Communications, and Membership, which rose from third place last year. While Treseder tops this year’s list, Forbes has also included an unofficial number 1: “Anyone”, acknowledging that the ability to influence a brand’s narrative is in the hands of from anyone and on anyone’s keyboards, which was not the case when Forbes released its first list of the world’s most influential CMOs in 2012.

To celebrate the tenth anniversary of the World’s Most Influential CMOs list, Forbes also announced its first-ever CMO Hall of Fame list, highlighting the CMOs who have been, or in 2022 would have been, recognized on the listing 5 times since its inception. The 2022 Hall of Fame includes Twitter CMO Leslie Berland; CMO of Microsoft Chris Capossela; Raja Rajamnar, Marketing and Communications Director at Mastercard; and Deborah Wahl, GM’s global CMO.

“The influence of marketing has and will continue to evolve, as the landscape in which CMOs operate continues to change,” said Seth Matlin, Managing Director, Forbes CMO Network. “The fifty marketing leaders recognized this year, as well as those on the CMO Hall of Fame list, use their influence to impact their brands and businesses, their industry, and often the world at large.”

“Congratulations to each of the Most Influential CMOs of 2022 winners,” said Arun Pattabhiraman, Chief Marketing Officer, Water. “We’re proud to be the lead research partner on this list, working with Forbes on a data-driven approach to recognize global marketing leaders who are setting future trends and driving tomorrow’s brands.”

For the full list and more, please visit: Forbes’ Most Influential CMOs of 2022

To follow the conversation on social media, use: #MostInfluentialCMOs

To coincide with the list of the most influential CMOs in the world, Forbes is hosting a live event today, June 23, at 11:30 a.m. in Cannes, France, to celebrate the winners of both lists. With its partners at BCG and Salesforce, Forbes will lead a conversation on the evolution of marketing and influencer marketing. This invitation-only gathering, in the context of the French Riviera, brings together a collection of Forbes editors and the most influential thinkers and doers in marketing.

About Forbes

Forbes champions success by celebrating those who have done it and those who aspire to do it. Forbes brings together and organizes the most influential leaders and entrepreneurs who drive change, transform businesses and have a meaningful impact on the world. The Forbes brand today reaches more than 150 million people worldwide through its trusted journalism, signature LIVE and Forbes Virtual events, personalized marketing programs, and 47 licensed local editions in 80 countries. Forbes Media’s brand extensions include licensing deals in real estate, education and financial services.

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