France Mer joins Adventerra as Marketing Director
Adventerra Games has appointed France Mer to the newly created position of Director of Marketing.
Mer brings marketing experience to the United States, Europe and Latin America; she is fluent in English, Spanish, French and Portuguese.
Adventerra is known for its board games that educate children about protecting and conserving the planet. Mer will lead and implement brand marketing strategies across digital and traditional channels for the company’s product line.
“I am delighted to join the Adventerra Games family and help the younger generations save our planet,” said Mer. “As an environmental enthusiast, I am deeply inspired by Adventra Games’ meaningful mission and I look forward to motivating North American children to take action for a greener, more sustainable future. “
Mer’s volunteer work includes leading coral reef restoration dives and educating the public on ocean impact awareness for the Coral Restoration Foundation. She also managed an online strategy to raise awareness of the dangers of water pollution for Save the Water, a nonprofit that identifies harmful chemicals in water.
“We are delighted that France has agreed to join Adventerra Games North America. His arrival marks an important milestone for us, ”said Sue Mundell, Director and CEO of Adventra North America. “She has excellent experience in brand management, marketing and social media, and we are confident that she will accelerate our sales in North America.”
Founded in Switzerland, Adventerra launched its North American business two years ago.
“Our hearts sing after France Mer’s decision to make environmental education ‘her daily job’ by becoming director of marketing at Adventerra Games,” said Bryan Mundell, founder of the Adventerra Games family of companies, based in Switzerland. “She is passionate about our mission, and full of energy and new ideas to mobilize the team to drive our growth in North America. “