GOAT and Paris Saint-Germain announce “People of Paris” visual campaign and new digital experience
PARIS, July 28, 2022 /PRNewswire/ —
GOAT, the global platform of the past, present and future, and Paris Saint-Germain, the fastest growing global sports franchise, today announce the launch of People of Parisa joint visual campaign that captures the style and history of PSG with unique contributions from the Paris community. The campaign is also a celebration of the new Paris Saint-Germain experience which will go live on the GOAT platform in early August.
The people of Paris celebrates people from all walks of life – from PSG fans for decades to legends and the players themselves. Wearing iconic PSG jerseys past and present, as well as archive PSG apparel and accessories and fashion from GOAT’s wider offering, the campaign shines a spotlight on identities and styles unique that make up the large Parisian community.
“As we continue to invest in our global community, we are pleased to introduce our People of Paris campaign,” said Sen Sugano, chief Mark Officer of the GOAT group. “We will showcase the Parisian community by bringing together cultural figures, players, fans and ordinary people. Through this campaign, we want to highlight the common bond that unites this motley group: their love for the city and the PSG.”
“This first GOAT x PSG campaign, featuring players and supporters, marks the arrival of GOAT in the PSG family,” said Marc Armstrong, Director of Partnerships at Paris Saint-Germain. “GOAT is an iconic next-gen brand and we’re proud to show off our fusion of style on the streets of Paris and all over the world. Together, we celebrate the uniqueness of all who represent Paris and PSG.”
The first official billboard for ‘People of Paris’ will be unveiled at the Louvre Rivoli on August 1. To coincide with the campaign, a curated collection of new and vintage apparel will be available on GOAT’s dedicated Paris Saint-Germain app and web experience at GOAT.com/PSG from early August. Throughout the season, new experiences and limited-edition products will launch through the platform and provide customers with a destination to be inspired through unique content and products.
Photographer: Thibaut Grevet
Stylist: Georgia Pendlebury
Production company: DIVISION PARIS
Casting: IKKI Casting
GOAT is the global platform for the past, present and future. Since its inception in 2015, GOAT has become the world’s leading and most trusted sneaker marketplace, and has grown to offer apparel and accessories from select emerging, contemporary and iconic brands. Thanks to its unique positioning between the primary market and the resale market, the company offers styles in different periods on its digital platforms and in its points of sale, while delivering products to more than 40 million members in 170 countries. .
About Paris Saint Germain
Paris Saint-Germain was founded in 1970 and celebrated its 50th anniversary in 2020. Since its acquisition by QSI in 2011, Paris Saint-Germain has become one of the best football clubs and sports brands in the world. The club has won 28 trophies in the past 11 years and 46 since its founding, making it the most successful in Franceand has attracted many great players over the years, including Ronaldinho, David Beckham and Zlatan Ibrahimovicand lately Lionel Messi, Neymar Jr and Kylian Mbappé, three of the best players in the world today. The clubs
international popularity knows no bounds. Over the past ten years, his community of social media followers has grown from zero to almost 170 million and is now one of the largest in football. A forward-thinking club, Paris Saint-Germain added an eSports team to its men’s football, women’s football, handball and judo squads in 2016. Committed to giving back to the community, the club has significantly increased funding for its Foundation with the objective of developing large-scale programs for underprivileged young people.
SOURCE CHÈVRE Group