LVMH will increase the recruitment of young people by 20% to counter the impact of the pandemic

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PARIS LVMH Moët Hennessy Louis Vuitton has pledged to hire 25,000 people under the age of 30 by the end of 2022 to fight both youth unemployment, which has increased due to the coronavirus pandemic, and the shortage of workers specialized in the luxury sector.

Chantal Gaemperle, group executive vice president, human resources and synergies, presented the proposal at a press conference held Wednesday at the luxury conglomerate’s headquarters in Paris, noting that it represented a 20% increase in intentions to hiring the company for this particular demographic.

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“The pandemic has disproportionately affected minorities, and in particular young people, financially and psychologically, and in terms of employability,” she said.

The group intends to strengthen its “Craft the Future” action plan, aimed at young people, through a series of initiatives aimed at promoting the 280 professions that it has identified in its ranks. In France alone, it aims to recruit 5,000 trainees or apprentices and 2,500 permanent employees.

In a report released earlier this year, the French luxury goods trade association, the Colbert Committee, said the industry was struggling to recruit, in particular highlighting a shortage of leatherwork workers. She specifies that LVMH invests up to 120 million euros per year in training programs, all trades combined.

The group’s latest initiative is “Inside LVMH”, a free online learning platform for students from partner schools, interns, apprentices and young LVMH employees. Some 16,000 people have registered for its pilot program, of which 3,000 have obtained a certificate following the training module. The first 400 will receive special mentoring.

Anne Laure Despeaux, Director of Employer Branding at LVMH, said the idea was to cast a wide net in an effort to identify potential candidates for her lesser-known vacancies.

“When you think of LVMH, you usually think of our beautiful houses and products, so people tend to see each other in marketing and communication, but it’s important to note that we also have positions open in production, supply chain, IT, even human resources. ,” she said.

“There are no barriers to accessing the platform and registering for the certificate. Anyone can register, then we assess their willingness to learn, to complete it, to immerse themselves in our universe. This is crucial for our group and for our diversity and inclusion efforts, ”added Despeaux.

LVMH also plans to strengthen the workforce of its Institut des Métiers d’Excellence, which has trained some 1,400 people in France, Switzerland, Italy, Spain, Germany and Japan since its creation in 2014. This year, 339 apprentices will join the program, carried out in partnership with leading schools, compared to 150 in 2019.

LVMH hires 80% of graduates, but faces the same problems as other luxury houses seeking to recruit specialized workers, in particular craftsmen. Gaemperle said the group is reaching out to students as young as 12 or 13 in hopes of encouraging them to pursue jobs that are traditionally undervalued in France.

“The numbers are quite worrying as there is a general talent shortage in the market,” she said. “It’s amazing, because there are people looking for work, and we have enormous difficulty recruiting in sectors like retail, hospitality and leather goods, so it’s a question of survival. .

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