Monopole Vranken-Pommery – First half 2021 results



Financial press release

Sales for the first half of 2021: € 93.3 million (+ 45%)
Very strong rebound in activity
2021 revenue growth target revised upwards to at least +7.5%

Reims, July 15, 2021

Cumulative data in millions of euros 06/30/ 2021 306/06/ 2020 Switch like a %
Champagnes 76.1 50.8 +25.3 + 50.0%
Semi-finished products 1.4 0.6 +0.8 BORN.
Wines from Provence and Camargues 8.0 6.4 +1.6 + 23.6%
Others (Port, Sparkling Wines and others) 7.8 6.5 +1.3 + 20.0%
Consolidated turnover 93, 364, 3 +29.045.1
% being verified

In the context of the global pandemic, the international presence of Vranken-Pommery Monopole, with its nine subsidiaries, was a key asset in ensuring resilience at the height of the crisis, and then starting a powerful rebound.

After months of confinement, sales of our Champagnes have picked up strongly, in particular for Champagne Pommery & Greno, for which demand is particularly strong in all countries, from North America to Australia, as well as in all European countries.

For its part, Champagne Vranken recorded record sales on the Belgian market.

The Group’s consolidated sales for the first half of 2021 amounted to € 93.3 million, up 45% compared to the previous year. It thus returns to a level comparable to that established in the first half of 2018, thanks in particular to a favorable price / mix effect.

Sales to customers are up 46% compared to June 30, 2020 and 13.5% compared to 2019.
All of the group’s markets are growing without exception in terms of both volume and mix. Turnover in France is up 20% and exports, which now represent 64% of activity, are up 68%.
This excellent export activity can be explained by:
– The measures undertaken for several years to internationalize the group.

– The market share gains made by the group in 2020.

– The group’s local presence throughout the world, via its subsidiaries, which has enabled a rapid resumption of activity as close as possible to customers without being constrained by travel restrictions.

Champagne branch

Champagne sales for the first half of 2021 amounted to 76.1 million euros, an increase of 50%.

This remarkable performance is explained by a significant increase in volumes across the entire portfolio of the Group’s brands, and by the intensification of the international development of Champagne Pommery & Greno.
Branch of wine

Rosé wines from Provence and Camargue are experiencing further growth of nearly 24%.

The reopening of the hotel and catering sector contributed to the growth of the branch in the first half of 2021.Sales of Provence wines from Château La Gordonne and Camargue Rosé from Domaine Royal de Jarras continued to grow. This dynamic is mainly due to the quality of the wines produced, but also to their international distribution model. S

parking wines


Louis Pommery California Sparkling Wine, distributed in the same networks as Champagne, has grown by more than 39% in the United States.

Ports and Wines of Douro branch

Sales of Port and Douro Wines are on the rise again with an increase of 24% compared to June 30, 2020, thanks to the recovery in tourism activity in Portugal and the recurrence of sales in the European Union.

Semi-finished products

As in 2020, inter-branch sales remain marginal in the composition of turnover.

Spring frosts and late blight epidemics will have a strong impact on Champagne yields.

The harvest should be modest but should fortunately be compensated by the release of reserve wines.

The vines of Provence should produce a good harvest, but the Camargue vineyard, which also suffered severe spring frosts, is expected to experience a lower harvest than in 2020.

Given the evolution of its consolidated turnover in the first half of the year, and despite the vagaries of the weather, the group has revised upwards its objective of growing its consolidated turnover in 2021 to a minimum of +7, 5% (against + 5% previously).


Aware of its role as a sentinel of climate change and of its social responsibility, the Vranken-Pommery Monopole group has included its Raison d’Être in its statutes and transformed itself into a Mission Company during its General Assembly on June 3, 2021, thus becoming the first Champagne House, and more generally in the wine world, to join this dynamic.
The Raison d’Etre of the Company consists in promoting the highest quality of Champagnes and Wines produced in the world, while mobilizing the ecosystem in which the Company operates (companies in its Group, employees, partners, customers, shareholders) , for the protection of the environment and biodiversity, sustainable development and the preservation of the identity of the terroirs and the specificity and quality of their products.
The Company’s mission is to pursue the following objectives
– Join a sustainable development strategy,
– Carry out the organic conversion of the company’s own vineyards as well as partner vineyards,
– Limit the impact of its activities and those of Group companies on the environment,
– Limit the use of fossil fuels and promote the use of renewable energies,
– Treat waste and / or recycle it,
– Preserve natural spaces and biodiversity,
– Preserve the natural, historical and built heritage,

– Preserve the strong identity of the terroirs, their human base, their ecosystem but also the specificity and the best quality of their products,

– Offer group companies, employees, partners, customers and shareholders to adhere to the above-mentioned values ​​by offering Champagnes and Wines of extreme quality but with a limited environmental impact.

Next version

Online publication of the group’s half-year financial report on September 9, 2021, after market close About Vranken-Pommery MonopoleVranken-Pommery Monopole manages 2,600 hectares of land fully owned or leased, including 2,200 h
a are organic or in conversion,

  • and spread over four vineyards in Champagne, Provence, Camargue and Douro. The group’s wine-growing activities range from production to marketing, with a strong commitment to the promotion of terroirs, sustainable viticulture and the preservation of the environment.
  • Its brand portfolio includes:
  • the champagnes Vranken, Pommery & Greno, Heidsieck & Co Monopole, Charles Lafitte and Bissinger & Co;
  • the wines of Porto Rozès and Sao Pédro and the wines of Terras do Grifo Douro;

Domaine Royal de Jarras and Pink Flamingo Camargue wines and Château La Gordonne Provence wine;
the sparkling wines Louis Pommery California, Louis Pommery England, Brut de France and Pink Flamingo.

Vranken-Pommery Monopole is listed on NYSE Euronext (Paris and Brussels).

(Codes “VRAP” (Paris), and “VRAB” (Brussels); ISIN: FR0000062796). Contacts


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