MSC set to continue to dominate the European market – Cruise Industry News
As Europe prepares for aggressive market expansion over the next few years, for 2022, MSC Cruises will continue to lead the European market with 18 ships and an estimated annual passenger capacity of three million, according to the 2021 Cruise Industry News Annual Reportt.
Its closest competitor will be Costa Cruises with 10 ships and an estimated annual passenger capacity of 1.6 million.
MSC and Costa market their cruises across Europe, as do North American brands that dedicate ships to Europe during the summer months, while other major European cruise lines tend to be national brands, such as AIDA, TUI and Phoenix Reisen in Germany, and Cunard, Fred. Olsen, Marella and P&O in the UK market.
The other national brands in Spain and France have long since disappeared, with Ponant remaining the only French cruise line, although marketing in all major markets, including the United States.
Combined, Carnival Corporation’s European brands will be able to carry more than four million passengers in Europe in 2022, compared to three million for MSC and around one million for the TUI group, i.e. TUI Cruises, Marella and Hapag-Lloyd . However, by 2027, MSC is expected to catch up with Carnival Corporation in terms of market capacity based on companies’ new build orders and vessel deployment.
In total, the market capacity of the European brand is estimated at 9.2 million passengers in 2022 and 11.5 million in 2027.