New Study Reveals Hundreds Of References To Alcohol In High-profile TV Rugby Games | On
The research also identified the use of “alibi marketing” where brand-related characteristics are used for promotional purposes, without explicitly referring to the brand itself. This has been observed in particular during matches played in France, when it seemed to be prohibited by their regulations.
The findings will also be of interest to regulators and policymakers in Ireland where, in November this year, similar restrictions will be introduced.
In the report, Dr Purves and Dr Critchlow say: ‘The continued presence of alibi marketing in France has implications for regulators and policy makers overseeing the new restrictions in Ireland as to whether alibi marketing will be also restricted under the wording of their legislation and what provisions are in place to monitor and enforce the restrictions. “
Dr Sheila Gilheany, Managing Director of Alcohol Action Ireland, said: ‘This is a great opportunity for Ireland to implement a public health policy that will reduce children’s exposure to alcohol advertising. . As this report points out, the Irish government and public health officials need to beware of the current loopholes we see in the French approach and ensure that our regulations protect against this. “
The Scottish government is expected to launch a consultation on restricting the marketing of alcohol in early 2022.
Elinor Jayne, Director of Scottish Health Action on Alcohol Problems (SHAAP), said: “As a society we are used to alcohol companies sponsoring sport, but it is totally incongruous to have what is an inherently unhealthy product associated with healthy activity.
“The involvement of the alcohol industry in sports sponsorship has been shown to increase the chances that today’s children will be harmed by alcohol in the future, and given the approach From laissez-faire alcohol industry to self-regulation, this research should serve as a reminder to the Scottish government of all that needs to be done to restrict the marketing of alcohol around sport.
Katherine Severi, Managing Director of the Institute of Alcohol Studies, said: “Just like with the minimum unit price, the Westminster government is a stone’s throw from decentralized nations and Ireland when it comes to marketing restrictions.
“We hope this new study and public support for these regulations will encourage the UK government to follow suit by launching its own consultation.”