Saban Music Group CEO Gustavo Lopez welcome alexander saying, “At Saban Music Group, we are first and foremost driven by the development of artists. It is important to us to strengthen our team with the best in the industry, and alexander It’s exactly that. alexander ticked all those boxes and more.”

alexander added, “I have the same spirit and enthusiasm for discovering and cultivating new artists as Haim Saban, Gus, and the entire SMG team does. I am honored to join Gus and Haim in this crucial stage of my career to continue to strengthen the machine gun Brand. I understand the vision Saban Music Group has for the future, and it aligns with mine. We focus on A&R and want to help artists achieve their goals by providing them with as many tools as possible to ensure their success around the world. I am excited to begin.”

Saban Music Group has already achieved incredible success in the Latin genre during its short two-year history. machine gun kicked off 2022 with the legendary music icon Don Omar scoring a No. 1 on Latin radio for three weeks with his sizzling new single “Se Menéa.The list also includes a fast-growing Puerto Rican music artist Chesca including the biggest single to date, “Te Quiero Baby” ft. Pitbull and the Legendary Frankie Vallireached #1 on the Latin All, Latin Pop, and Latin Rhythm charts.

Alejandro Reglero spent the last decade Sony Music Latin America where he served as Vice President of A&R. Throughout his illustrious career, he has worked with award-winning superstars such as Enrique Iglesias, Mau & Ricky, Camille, Jennifer Lopez, Bomba Estereo, Prince Royce, Evaluna Montaner, yandel, Ricardo Montaner, Becky G, Natti Natasha, Rauw Alejandro, Carlos Vivesand Gloria Estefanto name a few.

Saban Music commitment to Latin music through the Saban Latin Music the expansion includes commitments to sign more acts for its 360 model, strategic partnerships with artists, publishing, branding, gaming, NFT space among other key verticals.

Saban Music Group (SMG) is a global music entertainment company founded in 2019 by Haim Saban, pioneer and global leader in the entertainment industry and Chairman and CEO of Saban Capital Group. Since its launch, SMG has been led by a music veteran Gustavo Lopez who has built a career signing top artists and developing content for global music audiences. SMG embraces the globalization of music by identifying, signing and developing artists with international appeal. The music entertainment company is committed to providing resources to its artists through a 360-degree model encompassing recorded music, publishing, touring, brand partnerships, merchandising, and more. SMG’s global artist roster includes Static & Ben El (Israel), Mergui (Israel), Don Omar (Porto Rico), Mary Monti (France), Chesca (Porto Rico), Nakkia Gold (Los Angeles), Yubeili (Mexico), Yo Gambii (Colombia), and masked singer KYEN?ES? to name a few. The company has partnered with Universal Music Group, the world leader in music entertainment, for worldwide distribution, publishing and marketing. SMG has offices in New York and Los Angeles.

SOURCE Saban Music Group LLC

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