Siraj Memon has been appointed Director of Sales and Marketing at Sofitel Dubai Downtown

With more than 15 years of experience in the hospitality sector, Memon is an industrial powerhouse with international recognition.

His long career has seen him work with industry leaders including Jumeirah Hotels, Taj Hotels, Resort & Palaces, Grosvenor House – A Luxury Collection Hotel and Le Royal Meridien Beach Resort & Spa in Dubai.

In his current role as Director of Sales and Marketing at Sofitel Dubai Downtown, Memon will lead the hotel’s sales and marketing policies while helping it meet and exceed its business goals. He will also guide the hotel’s sales and marketing managers, helping them progress in their own roles and careers.


Accor is a leading hotel group made up of more than 5,000 establishments and 10,000 catering establishments in 110 countries. The group has one of the most diverse and integrated hotel ecosystems in the industry, comprising luxury and premium brands, mid-range and budget offerings, unique lifestyle concepts, places of entertainment and living. nightlife, restaurants and bars, branded private residences, shared accommodation properties, concierge services, coworking spaces and more.

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Recent appointments at Accor

Aline Ibrahim – Marketing, PR and Communication Director

December 30, 2021 – Passionate hotelier with a penchant for effective communication, Ibrahim heads the marketing department at Sofitel Dubai Downtown. Her responsibilities include leading all brand exposure activities, conceptualizing and directing promotions, and acting as a trusted brand advisor.

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Pierre Poirier-Lang – Revenue Director of the Pole

December 30, 2021 – Poirier-Lang brings nearly a decade of diverse experience, having previously worked in the hospitality industry in Belgium, France and now in the United Arab Emirates. After graduating from the Glion Institute of Higher Education in Switzerland, he started his career as a Cluster Revenue Analyst at four hotels in the Marriott Brussels cluster office, before taking up a position of Revenue Supervisor. at the JW Marriott Cannes, France.

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